Balancing better payment options with compliance concerns
Presented with Asia Gaming Brief permission. Article reprinted from AGB Magazine, A year in Asian gaming, 2/2017
Casinos across Asia must find a way to balance innovative new payment solutions with a labyrinth of multi-jurisdictional AML, compliance and responsible gaming requirements, according to a number of industry insiders.
Payments has long been one of the most important but least talked about topics within the gaming industry.
One supplier told AGB on condition of anonymity that innovation in the payments space "remains a thorny issue", adding that while operators don’t want to lose customers, the need to adhere to strict AML requirements tends to take precedence.
However, in recent years a number of payments providers have entered the Asian market with the promise of new products designed to smooth transactions between customers, banks and casinos, and make it easy for customers to spend on the casino floor.
One of these providers is Everi Holdings, a New York-listed payments giant with a large Asian footprint. Everi provides its payments Compliance product in Saipan and Vietnam, its Cash Access and ATM services in Macau, its self-service CXC 4.0 kiosks in Macau, Vietnam and the Philippines, and its Central Credit product in a majority of casinos across the region.
Darren Simmons, Everi's SVP, Payments Solutions, told AGB that integrating cash handling and AML compliance solutions provides operators in Asia with a single, expert source to meet all requirements on the casino floor.
"In Asia we are proud to offer a full suite of payments solutions that drive additional funds to the gaming floor and increase casino staff efficiencies to allow for better customer interactions," Simmons said.
At the heart of this approach is a more integrated payments service, that connects with broader casino management system to streamline compliance and also open up additional marketing opportunities. Many of the products now available to casinos in Asia have already enjoyed success in the US or European market.
“More and more, folks are hearing about the solutions we bring to the US marketplace and wanting to implement them in Asia,” Joe Pappano, SVP and managing director of Worldpay Gaming, which provides payment services to a number of casinos and resorts in the US, told AGB.
Among these solutions are those powered by near-field communication (NFC) antennae, which allows customers to make mobile payments on the casino floor using a smartphone via a small sensor. It is the same technology that powers Apple Pay and Samsung Pay, although there are often regulatory hoops to jump through to ensure compliance.
Pappano said that while Vantiv Entertainment is not currently active in Asia, it is a market it continues to monitor closely.
“Longer-term, there is a lot that we can do to enhance the payments landscape in Asia and provide a truly frictionless solution. In general, we listen to markets and let them tell us what Vantiv products and services are of interest,” Pappano said.
However, the challenge for Asian operators wanting to implement the latest payments technology is the complex set of regulations that varies between jurisdictions.
Tim Shepherd, president of business development and marketing at casino operator Silver Heritage Group, which operates casinos in Nepal and Vietnam, said that while the operator strives to offer innovative payment solutions in its casinos, this must be carefully balanced with AML and compliance concerns.